If you’re creator, artist or influencer of any type or in show business and serious about your career and achieving financial independence. You must have a media kit or press kit which ever you prefer to call it.
A media kit or press kit– is pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media, blog, journalist for promotional use.
A look at Drake first press kit.
Aubrey D.Graham known musically as Drake, is a Canadian rapper, singer, songwriter, record producer, actor, and entrepreneur. His rapping ability has been noted as “polarizing”, and has contributed to him being named one of the most divisive rappers of his generation by multiple critics and media publications.
Today, Drake is probably the biggest artist in the world, but 10 or 11 years ago, he was just a guy trying to get in where he fit in. With his press kit to promote his brand.
I know most of my readers are Future Leaders of America no matter the industry, if you read this column your a creative, influencer, leader or innovator in some type of way. So to position yourself as leader or influencer you need a press kit.
To properly promote your brand like Drake did. You have to package your brand and sell it to whomever needs it, rather your trying to get record deal, or just being covered by media publications.
The #1 rule is to make sure your being favorably sold to the public at all times. One sure way is to have a press kit to garner more attention, and make sure your name and brand story is being promoted in the most favorable way.
Theres a lot I could cover in this article but in order to keep it strong as possible we’re going close here. Get you a press release immediately, though they may seem outdated there not. Many business/brands like to use them in partnerships.
However they may not look like Drakes press kit but more like mine.
Electronic Press Kit which is just a link with all your promotion material. Check mine out below, if you would like “EPK” just contact Jalen Marketing below and we’ll have yours set up with in hours of purchase.