Colin Kaepernick the former NFL Quarterback for the San Fransisco 49ers has been black balled out of the National Football League. Due to his kneeling protest movement against racism, social injustice and police brutality against people of color in America. The athlete has been out of a job for more than a year, recently he signed a new multiyear deal with Nike that makes him face of Nike 30th anniversary “Just Do It” campaign.
However, Nike has faced back lash for endorsing Colin Kaepernick the Nike brand stocks has dropped drastically and has received a lot of negative publicity from customers. Like these tweets below from average Joe destroying there Nike gear.
— John Rich (@johnrich) September 3, 2018
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4
— Sean Clancy (@sclancy79) September 3, 2018
As I read these tweets and headlines it seems most people are confused saying that he is kneeling to disrespect the flag or the anthem but that couldn’t be further from the truth. People are over looking why he is doing it to shed light on injustice and police brutality to people of color.
The NFL has struggle to control the movement that Kaepernick has started. With many players supporting Kaepernick with raised fist including other gestures. Which league officials has blamed for dragging down the leaugue. Television ratings have declined and President Trump has made the NFL a target for not firing players who refuse to stand for the national anthem.
Even as the NFL season approaches, the Kaepernick story has continued to dominate the NFL narrative. On Friday, Kaepernick received an ovation from the crowd at the United States Open match between Serena Williams and Venus Williams.
Serena Williams, LeBron James, Odell Beckham Jr., Shaquem Griffin and Lacey Baker are also part of the “Just Do It” anniversary campaign.
Nike states its supports athletes and their right to freedom of expression on issues that are of great importance to our society.” Thats why I believe Nike will go down in history as one of the greatest brands in history for doing whats right. And realizing Kaepernick is more than athlete he is Icon!