If your not familiar with Gary Vaynerchuck he’s entrepreneur, author, speaker and internet personality. First known as a wine critic who expanded his family’s wine business, Vaynerchuk is best known for his work in digital marketing and social media, leading New York–based companies VaynerMedia, VaynerSports and VaynerX.
Super Bowl weekend in Atlanta, GA Garyvee host a meet and greet with VaynerSports athletes. As a student of Garyvee and how he run his advertising agency VaynerMedia. It was only right I show my support.
During these couple hours spent with VaynerSports, Ed Reed, GaryVee and other NFL players. We spoke about athletes monetizing their brand, self awareness, entrepreneurship, wisdom and experience is the future and more..
Hall Of Fame
Ed Reed 2019 Hall Of Fame Inductee also attended the event. He was asked what he was doing to transition from football and not going broke like most athletes and celebrities.
Ed goes on to say that’s why it’s important for athletes to get there education while in college, he attended and graduated from University of Miami.
He knew it was his goal to not only play football, be great student athlete as well. Goes on to say when your rookie the veterans tell you NFL stands for… “Not For Long” his perspective was how can I switch it to “Need For Longevity”.
During his career and there after he mentions average career in NFL is 3 years, he was grateful to achieve 12. Ed says he spent 100’s of thousands of dollars each year in Off season investing in himself preparing for next season.
While teammates and other guys were going out on weekend. He believes that’s what separates hall of famers from regular professional athletes.
He mention his passion for fine cigars which led him to launch his on brand of cigars ER Fine Cigars. Another avenue where he earn income and keep his name brand alive after the NFL.
He continued tell other professional athletes in the room to build their personal brand so they to could transition from the NFL successfully.
This event was special being in sports and entertainment marketing, it was perfect learning from professionals in each industry.
And how VaynerSports bring both worlds together, to make it easier for athletes to promote themselves and achieve sponsorship, endorsements and other revenue streams besides the NFL.
The opportunity athletes have today has shift on how to do business as athlete. If you want to be successful focus on self-awareness, entrepreneurship, wisdom and experience.