Starting a social media marketing agency may sound like fun but it is not easy. It’s just like starting any other business in the beginning you have to treat it like your child your new born baby.
You have to feed it, clothe it, change it, wipe the ass, clean the nose and clean up messes. I’m not even going go into details like investing in your baby new clothes, new shoes, diapers and formula. Hope you get the jist of this analogy.
If I haven’t scared you away, and you’re still reading this business may be for you.
The best thing about starting your own marketing agency is the entry level to get in. You don’t need much money to get started. What you do need is some social skills, strong plan and drive to see it through.
Social media started out as a fun way to connect with friends and families. Has grown into affordable vital marketing strategy for business of all sizes. Many business are overwhelmed by all task going into managing multiple messages across many social platforms.
If you enjoy posting, tweeting, and sharing then growing a marketing agency may be for you.
What do marketing agency do?
Assuming you have your plan and ready to go I will start by listing some of the top services you will be selling or at least our top services we provide our clients.
- Social media management posting the marketing message across a company social media pages
- Social media advertising creating and developing ads to run on facebook, instagram, google etc.
- Creating funnels, CTA, “call to action”
- Creating content to post you will need a camera if you want to scale
- Increase followers, brand awareness, engagement
- Marketing analytics and metrics for your clients
- Customer service
These are list of our top selling services and most likely yours too.
Steps to scale your agency
Scaling agency can be hard task but with these tips im going share with you. You’ll have clients beating down your door. lol! Probably not you’ll actually be beating down there door at least in the beginning.
1. Apply social media on yourself.
Start marketing yourself, put out content like blogs, videos educating your potential clients and letting them know about you and your services.
2. Pick lucrative niches.
Social media marketing is a “front-loading” business model, meaning that you put in a lot of work at the start. The opposite is a “treadmill business: if you don’t show up to work, your income goes to zero.
Focus on attracting high-value clients like doctors, lawyers, and dentists because they won’t struggle to pay you. I’m focused on sports and entertainment. I love working with gyms.
3. Create packages.
Clients want different things, and some always want the ‘luxury package. If you only have one price, you’ll lose clients who want extra services.
Instead, I recommends creating four packages: $997, $1,997, $4,997, and $9,997. That way, you have a basic service and VIP option. The difference is the amount and type of work you’ll do.
For $997, you could optimize a client’s website to capture someone’s email address. And create a simple email marketing funnel—a highly valuable asset—to nurture the relationship.
For $1,997, you could manage all of a client’s social media accounts and create stories that build their brand. You could then add paid advertising for the more expensive packages.
For $9,997, you could offer the same services as the $1,997 package but invest $4,000 on Google and Facebook Ads.” You’d keep $4,000 profit, which is a 50 percent margin.
4. Win clients, quickly.
The best way to win clients is through friends, family, and referrals. If someone has never worked with you, they’ll be risk-averse to hiring you.
Do a free evaluation of their website and social accounts using a premade template. You can then confidently say, ‘Here’s what you’re doing and how I’d improve you.’
Secure one or two clients and ask them for written or video testimonials. Success stories prove your credibility to other potential clients.
5. Tell engaging stories to attract followers.
My definition of branding is to make a business interesting.
Instead of traditional marketing that pushes sales, creating a fun, compelling, behind-the-scenes, adventurous story that continues day to day. “t’s like an ongoing commercial that will keep people engaged and coming back to watch every day.
Become a master at telling your client’s story. Start by recording a simple video about their story for their website.
6. Track results.
To get paid what you want, you’ve got to deserve it. You need to prove that you’re making your clients money. So, use tools like Hootsuite to track your marketing efforts and show them the results.
7. Hire staff or delegate.
It’s important to build a team to do the heavy lifting. You at least need a personal or virtual assistant and an accountant to manage everyday operations and your money.
You never really make money working for yourself. You make money when other people work for you.
As I conclude this article I hope you got value. If you need help implementing these strategies or need more in depth details. We provide consulting services that will take the guesswork out.
Catapult your business and brand right to the top.